Rachel Lloyd

Rachel has been a Promoter with AEG Presents UK for four years. She is responsible for programming and developing C2C Festival, bringing the biggest names and most exciting new acts in country music over to the UK. As a National Promoter working with teams in the UK and US, she has a roster of touring acts spanning club and academy venues to theatres and arenas, specialising in Country and Americana alongside pop, indie and non-traditional. Before returning to AEG in 2021, Rachel worked in the Music department at WME’s London agency, and the Royalties department of Warner Records.